Bert Marshall, President
Blue Cross and Blue Shield of Texas

A Message from the President

At Blue Cross and Blue Shield of Texas (BCBSTX) we understand the benefits of a healthy Texas. As the largest health insurer in the state serving more than five million members, our dedication to health and wellness permeates all aspects of how we interact with our customers and our communities.

Our purpose – to do everything in our power to stand with our members in sickness and in health – informs how we deliver solutions that curb rising health care costs; support a customer-first culture; and improve health outcomes and quality. From the products we offer to our deep engagement in communities, we are committed to encouraging healthy behaviors that improve the health of all Texans.

To improve community health across the state’s diverse population, we strategically align our community engagement so we are responsive to local needs and support public health initiatives. For example, as the Latino population grows in Texas, we continue to focus our efforts on supporting initiatives that will reduce health disparities and promote healthy behaviors. Among all our communities, heart disease, diabetes and cancer are major contributors to health care expenditures and are often associated with modifiable risk factors that can be addressed through strong public health interventions. Through programs like Healthy Kids, Healthy Families® and our Be Covered Texas campaign, we focus on supporting sustainable solutions to today’s health challenges, while also considering those we will face tomorrow. But we can’t do it alone. We rely on our community partners who work tirelessly to raise awareness, educate and deliver culturally-appropriate, outcome-based prevention programs throughout the Lone Star State.

All of us at BCBSTX offer heartfelt gratitude to our community partners. Thank you for all you do to help us make Texas healthier tomorrow than it is today.


“IT’S TIME TEXAS is honored to closely partner with BCBSTX in our shared work to transform the health of Texas communities. BCBSTX understands that the epidemics of preventable chronic disease we face will soon bankrupt our state and its people unless we rally together with bold and urgent action. BCBSTX is meeting this crisis head-on through extensive community investments and the crucial work of its dedicated professionals. In so doing, BCBSTX has become the corporate leader in championing the critical cause of health in Texas. IT’S TIME.

— Baker Harrell, PhD
Founder and CEO, IT’S TIME TEXAS